Launched in New York Fashion Week in February 2016, Jasmine Chong creates meticulously crafted pieces that marry the romance of rich detailing with the functionality of pret-a-porter. The designer weaves rich and personal stories through a canvas of colour, silhouette, texture and form, producing pieces that are sculptural, romantic and meaningful - each garment an unapologetic commitment to celebrating the form.
The label is for those who are soft, yet also strong. Jasmine Chong is proudly designed and made in New York’s Garment District, produced in small quantities by a team of skilled seamstresses. The brand has been featured in Vogue, Harper’s Bazaar, WWD, ELLE, and is favoured by celebrities Kristen Stewart, Ali Wong, Yuna, Paige Howard, and CL Chaelin.
Jasmine Chong ready-to-wear, accessories, and custom commissions are entirely made in New York City.
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Jasmine is a Malaysian-Indonesian designer who found early design inspiration from following her mother to fabric stores around Kuala Lumpur and observing as her mother made dresses on a black 1950s Singer sewing machine. Prior to starting her label, Jasmine worked in design rooms under designers Anna Sui, Thakoon, Marchesa, and Tory Burch.
Jasmine graduated from the School of the Art Institute of Chicago (SAIC) and Parsons School for Design with degrees in Fashion Design and Fashion Marketing.
In 2020, Jasmine was named 1 of 12 designers on Amazon Prime Video's Making the Cut
with Heidi Klum, Tim Gunn, and Naomi Campbell. Jasmine was also selected as a member of the renowned FIT Design Entrepreneurs Class of 2020. In the same year, she was honoured as a Leader of Tomorrow by Tatler Magazine Generation T.