Launched in New York Fashion Week in February 2016, Jasmine Chong embraces quiet luxury -  creating meticulously crafted womenswear pieces that marry the romance of rich detailing with the functionality of pret-a-porter. The designer weaves rich and personal stories through a canvas of colour, silhouette, texture and form, producing pieces that are sculptural, romantic and meaningful - each garment an unapologetic commitment to celebrating the female form.

The label is for the woman who is soft, yet also strong. Jasmine Chong is proudly designed and made in New York’s Garment District. The brand has been covered in Vogue, Harper’s Bazaar, Womenswear Daily, ELLE, and is favoured by celebrities including Ali Wong, Yuna, and Paige Howard.

Follow our journey on Instagram.

Jasmine is a Malaysian-Indonesian designer who found early design inspiration from following her mother to fabric stores around Kuala Lumpur and gazing as she made dresses on a black 1950s Singer sewing machine. Prior to starting her label, Jasmine worked under designers Anna Sui, Thakoon, Marchesa, Halston, and Tory Burch. 

Jasmine graduated from the School of the Art Institute of Chicago (SAIC) with a degree in Fashion Design, as well as from Parsons The New School for Design with a degree in Fashion Business, Marketing and Merchandising.

In 2020, Jasmine was named 1 of 12 designers on Amazon Prime Video's Making the Cut with Heidi Klum, Tim Gunn, and Naomi Campbell. Jasmine was also selected as a member of the renowned FIT Design Entrepreneurs Class of 2020.
© 2020, Jasmine Chong